Friday’s Boracay Beach Resort, a world-renowned premiere resort nestled on Boracay’s pristine white beach, is now expanding to help boost tourism in the Philippines. With its recent ground breaking and construction of the resort-hotel at Boquete Beach in the lagoons of Puerto Galera, Friday’s Puerto Galera is expected to open next year catering to foreign and local clients, with the first 18 rooms to be opened to loyal clients before the December holiday period.

The Fridays Boquete Beach at Puerto Galera was designed to have 75 rooms, with spa and idyllic carefree resort features, and most importantly, conforming to indigenous design and environmentally blended architecture, once fully completed at end 2010. Boulevard Holdings Inc. appointed the same world class architects from the Maldives, who have listed Conde Nast Traveler ranked properties such as the Four Seasons Kuda Huraa Resort Hotel of 120 rooms at Kuda Hura’a Atoll Maldives and many more, as some of their projects.

Friday’s Boracay and Friday’s Boquete Beach resorts are owned and developed by Boulevard Holdings Inc. Just recently, BHI disclosed the sale of 100% of its interest in Alliance Technologies Corporation (ATC) and Avrion Systems, Inc. (ASI), old information technology (IT) industry players in the telecommunications equipment business for contact centers and enterprises.  The company declared that Alliance Technologies Corporation and Avrion Systems, Inc. would no longer be connected with the hotel, property and investment holding company.

BHI Chairman, Jose Marcel Panlilio said that, “We are mindful that our board directors, investors and clients have recognized the value of investment and concentration in the resort hotel business. Selling ATC and ASI is a major decision and a challenge that we have to face. With the current economic crisis, the company decided to invest in something that will help the country boost tourism and gain premium profits as well. The yield is better.”

The company expects to add to overall sales with the full opening of Fridays Boquete Beach at Puerto Galera at the end of 2010.  According to Mrs. Nicole Morris, Sr. Adviser to Fridays Resorts, “There have already been many pre-bookings for the Fridays Puerto Galera unit from our loyal client lists of 29,000 repeat guests from the Fridays Boracay Resort.  We are hopeful with the right execution of the project we shall deliver.”

BHI also estimates the employment of 220 people for Friday’s Puerto Galera, tourism being deemed as an alternative to help fight unemployment in the country. With this, Panlilio remarked, “Resort developers like us and many others, for as long as they continue to do sensible and environmentally blended resorts and resort destination infrastructure, while getting their economic payback, will help the country ease its way out of the global slump and temporary tourism decline.”